I appreciate Brits do not have a good reputation in Benidorm however this hotel made you feel criminal from the moment you arrive. We had 3 rooms and had to pay a €200 deposit per room which we did not mind at all. However there was no written communication to say what the rules were so we were thankful we read the reviews before we went as there were some odd ones! Apart from the obvious "no damage" rule, we had to fully clean the apartment and empty all bins and take rubbish out to the disgusting street bins. Additionally if you accidentally lock your key in the room, it's €100 charge! Lost keys are a €50 charge. If the lifts breakdown with you inside, you lose your deposit. The list of rules was endless! We were all so worried about breaking a rule and losing our deposit that the anxiety completely ruined the holiday.
We were there for 3 days and we never saw a cleaner. Our feet were so dirty from the floor of the apartment, we all kept our sandals on. There was glass all over the floor by the pool bar and the pool area was so littered with so much rubbish!
From a health and safety point of view too, the hotel is VERY high and there are no safety features on the windows. We could open windows fully and only our second bedroom had bars on the window. I dread to think what could happen to someone who wasn't in the right mind.
We paid for bed and breakfast but only had the breakfast on the first morning. Honestly, do not bother. The food quality was so poor and many hot items were inedible. We went out for breakfast for the remaining days.
The staff. One particular female receptionist has become famous on TripAdvisor and I can confirm she is real. She is miserable and plain rude! Before anyone spoke to her she was already frowning. My 58 year old mother asked if there was anywhere to change her clothes and the receptionist rolled her eyes and said "The toilet". Lovely! Not all members of staff are horrible but this one really ruins it for everyone. Maybe not the right person to greet and check in guests? She may be more useful cleaning.
Lastly, the location is not just in convenient, it's unsafe. You are up several very high, steep hills and it's a good 10/15 minute walk down into town. This walk is known locally as "MUGGERS ALLEY". Staff know this too but do not warn guests about the dangers of walking up or down after dark. Another guest had to use my phone to ring home as he had been mugged walking up to the hotel that afternoon. The hotel would let him use the phone in reception! Despite the name, there is no police presence and guests are left to fend for themselves.

It was the perfect hotel for our stay.

We had a lovely weeks stay here, in a standard room bed and breakfast. Hotel is lovely staff very nice and helpful. Breakfast is your typical Spanish options but we managed to enjoy it something there for everyone. The oat and chocolate chip cookies were delicious. We didn't have the weather to enjoy the pool but the area looked very nice. We had food from the pool bar on our last day, if you have the combo meal choices I think they were very good value for money and the pizza was so good. We were out in the evenings so didn't check out the entertainment but the hall always seemed really busy. We did have a very annoying neighbour who was very noisy when returning to their room and shouting out on balcony, the hotel dealt with it very good and c9ukdnt apologise enough to us even though it wasnt their fault. Rooms cleaned daily beds made and fresh towels left, even though I had hung up the ones we used after a quick shower they still left fresh. I enjoyed my stay here, only thing was the walk up the hill, we had bad weather so wasnt pleasent in the rain. The hotel do put on a shuttle bus but we didnt use it but it is handy if your not able to walk up and down the hill.

Up a big hill. No good for mobility issues. Does have a shuttle bus. Small though can't always get on . Last 1 at 8.20pm after that it's taxis . Average 6 to 8 euro

Don't stay there!